About

EJ Fractional Business Development

Eric Johnsen loves leading Spatial Computing ecosystems from zero to one. He brings 20+ years of experience in strategy, identifying product market fit, market validation, early partnerships and delivering a company's very first customers. Since launching Glass Enterprise Edition in 2013, he's focused on augmented reality (AR) and spatial computing. He's passionate about building businesses in this space.

Early in his career, Eric was a Field Artillery Officer in the U.S. Army. He remains dedicated to serving Veterans.

EJ’s Differentiators

Fractional Business Development is an alternative to full-time business development.

Full-time business development is inefficient for most early stage strategies, whether large or small companies. Fractional BD provides higher value and speed through flexibility and variable cost to match needs over time and it allows you to move quickly in establishing partnerships, while avoiding the 6-12 month hiring process. Eric has engaged nine companies to date, in varying capacities, since shifting to this model in 2020.